Ma2s

Análise SWOT Highly Brill Leisure Center (Centro Esportivo Highly Brill). .Resposta: Como você pod ever a resposta do Marketing Teacher (Professor de Marketing) não é completamente compatível a sua. Isso simplismente significa que os resultados da sua análise sao representados de uma forma diferente. Os pontos 2 e 10 estão em lugares diferentes. O ponto 2 depende se a máquina de fazer ondas representa uma consideravel vantagem sobe uma piscina convencional. O ponto 10 é um ponto forte interno e uma oportunidade externa.

Manor Grange Hotel. Internet Advertising - Recommendations. (a) Online Promotion. Register for a Google Adwords account, by visiting the Google homepage, and clicking on Advertising Programmes. Cost out a campaign for keywords such as 'Inverness' - 'Scottish Salmon' - 'Birds Scotland' and any others that you consider important to potential visitors. You could also consider registering with Yahoo! Search Marketing, perhaps under Local Search - Scotland, Inverness. You could register your website with Commission Junction. Your site would be attractive to affiliate programme owners such as airlines, and travel companies. This could become a source of additional revenue. (b) Offline Promotion. You need to create a media release and send it to tourism magazines and institutions ( those that promote tourism businesses in Scotland). Keep a record of previous visitors, and mail shot them with news on the Hotel. Print your domain name on all printer material such as busi...

Strategic Condition Matrix A-This SBU is one of the biggest and oldest brands of lens photographical lenses in the World. It used to be the biggest supplier of lenses to both professional and amateur photographers, before the growth and current dominance of digital cameras. It needs to invest in a change programme that will downsize its business and give it a new and rejuvenated strategic direction. Ans: Weak/Aging - Manage for change if the brand can be rejuvenated, or with draw. B - This SBU manufactures high technology lasers that are used in the manufacture of specialist components for the production of aircraft. It has a number of unique patents as well as a 10 year contract with the World's largest aircraft manufacturer. Ans: Dominant/Growth - Act offensively and grow business. Be prepared to defend your position from competitors with rival solutions. C - This SBU is photocopier manufacturer that is currently under increasing attack from budget priced competitors that offer a...

primary - Marketing Research. Primary marketing research is collected for the first time. It is original and collected for a specific purpose, or to solve a specific problem. It is expensive, and time consuming, but is more focused than secondary research. There are many ways to conduct primary research. We consider some of them: 1. Interviews 2. Mystery shopping 3. Focus groups 4. Projective techniques 5. Product tests 6. Diaries 7. Omnibus Studies 1.0 Interviews. This is the technique most associated with marketing research. Interviews can be telephone, face-to-face, or over the Internet. 1.1 Telephone Interview. Telephone ownership is very common in developed countries. It is ideal for collecting data from a geographically dispersed sample. The interviews tend to be very structured and tend to lack depth. Telephone interviews are cheaper to conduct than face-to-face interviews (on a per person basis). Advantages of telephone interviews Can be geographically spread Can...

Secondary - Marketing Research. Secondary marketing research, or desk research, already exist in one form or another. It is relatively cheap, and can be conducted quite quickly .However, it tends to have been collected for reasons other than for the problem or objective at hand. So it may be untargeted, and difficult to use to make comparisons (e.g. financial data gather on Australian pensions will be different to data on Italian pensions). There are a number of such sources available to the marketer, and the following list is by no means conclusive: Trade associations National and local press Industry magazines National/international governments Websites Informal contacts Trade directories Published company accounts Business libraries Professional institutes and organisations Omnibus surveys Previously gathered marketing research Census data Public records We have given a general introduction to marketing research. Marketing research is a huge topic area and has many pr...

Secondary - Marketing Research. Secondary marketing research, or desk research, already exist in one form or another. It is relatively cheap, and can be conducted quite quickly .However, it tends to have been collected for reasons other than for the problem or objective at hand. So it may be untargeted, and difficult to use to make comparisons (e.g. financial data gather on Australian pensions will be different to data on Italian pensions). There are a number of such sources available to the marketer, and the following list is by no means conclusive: Trade associations National and local press Industry magazines National/international governments Websites Informal contacts Trade directories Published company accounts Business libraries Professional institutes and organisations Omnibus surveys Previously gathered marketing research Census data Public records We have given a general introduction to marketing research. Marketing research is a huge topic area and has many pr...

PEST Analysis. What is PEST Analysis? It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up of: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our competitors, etc. 3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors. Political Factors. The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as: 1.How stable is the political environment? 2.Will government policy influence laws that regulate or tax your business? 3.What is the ...