Manor Grange Hotel.
Internet Advertising - Recommendations.
(a) Online Promotion.
Register for a Google Adwords account, by visiting the Google homepage, and clicking on Advertising Programmes. Cost out a campaign for keywords such as 'Inverness' - 'Scottish Salmon' - 'Birds Scotland' and any others that you consider important to potential visitors.
You could also consider registering with Yahoo! Search Marketing, perhaps under Local Search - Scotland, Inverness.
You could register your website with Commission Junction. Your site would be attractive to affiliate programme owners such as airlines, and travel companies. This could become a source of additional revenue.
(b) Offline Promotion.
You need to create a media release and send it to tourism magazines and institutions ( those that promote tourism businesses in Scotland).
Keep a record of previous visitors, and mail shot them with news on the Hotel.
Print your domain name on all printer material such as business cars, compliments slips, and brochures.
Of course there will be many other ways to promote your business, which would be contained in a fuller marketing plan - such as rate reductions and special offers at times of low occupancy. The Hotel could also provide free guides on local birds and fishing spots.
Public Relations(PR) - Page Two. Public relations as part of the marketing communications mix. Organising events. Corporate events are used to woo publics in both a formal and an informal manner. A formal corporate event could include a manufacturer inviting employees from all of its many distributors to visit its manufacturing plant for a training day. This has a direct business payoff. A more informal event could include a day at the races or a short-break abroad, where clients are wined and dined at the cost of a company, in order to generate goodwill. This has an indirect business payoff. Facility visits. Visits to a factory, such as a chocolate factory, or a facility, such as a nuclear power plant also generate a positive perception of an organisation. In the case of a factory visit, loyal customers or other interested parties can experience for themselves what is behind a well-known product. In the case of a nuclear power plant, concerned or misinformed publics have the chance to...
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