Ma2s

Manor Grange Hotel. Internet Advertising - Recommendations. (a) Online Promotion. Register for a Google Adwords account, by visiting the Google homepage, and clicking on Advertising Programmes. Cost out a campaign for keywords such as 'Inverness' - 'Scottish Salmon' - 'Birds Scotland' and any others that you consider important to potential visitors. You could also consider registering with Yahoo! Search Marketing, perhaps under Local Search - Scotland, Inverness. You could register your website with Commission Junction. Your site would be attractive to affiliate programme owners such as airlines, and travel companies. This could become a source of additional revenue. (b) Offline Promotion. You need to create a media release and send it to tourism magazines and institutions ( those that promote tourism businesses in Scotland). Keep a record of previous visitors, and mail shot them with news on the Hotel. Print your domain name on all printer material such as busi...