Ma2s

Traffic Lights A tool for creative marketing. As with many of the tools and techniques considered on Marketing Teacher, traffic lights is a simple and effective approach. It's just like the traffic lights that are seen in millions of streets throughout the world, and is a basic metaphor for red, amber and green. Red means 'let's STOP it,' Amber means 'PROCEED WITH CAUTION, but make some improvements,' and Green means 'Go' or 'Let's carry on with this activity.' .Traffic lights is a creative marketing tool that can be used in a number of ways. You could conduct a personal traffic lights exercise based upon your own personal or professional development. The exercise can be run at any stage of the marketing planning or creative process. So you could run it as you begin marketing, during a marketing campaign, and at the end of a marketing programme as you review or control your marketing activities. Traffic lights has a number of benefits t...