Skip to main content

Brand Strategy and Brand Management

Brand Strategy and Brand Management
Offers members the opportunity to exchange ideas and knowledge within the community of those interested in branding.
Internet Marketing/eCommerce
Serves members who have an interest in the issues and concerns impacting online marketing and e-commerce.
Higher Education
Represents members interested in the marketing of today’s universities and colleges.
Marketing Research
Represents members who have an interest in the practice and study of Marketing Research.
Healthcare Marketing
Offers members an opportunity to exchange ideas and knowledge within the community of those interested in Healthcare Marketing.
Business-to-Business
Targeted to members who have an interest in the practice, study and teaching of business-to-business marketing.
Marketing Strategy and Planning
Supports members interested in exchanging, discussing and sharing ideas and practices of marketing strategy and planning.
Services Marketing
The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management.
Nonprofit Marketing
Offers members an opportunity to exchange ideas and knowledge within the community of those interested in NonProfit Marketing.
Labels:

Comments

Post a Comment

Popular posts from this blog

Análise SWOT

Análise SWOT Highly Brill Leisure Center (Centro Esportivo Highly Brill). .Resposta: Como você pod ever a resposta do Marketing Teacher (Professor de Marketing) não é completamente compatível a sua. Isso simplismente significa que os resultados da sua análise sao representados de uma forma diferente. Os pontos 2 e 10 estão em lugares diferentes. O ponto 2 depende se a máquina de fazer ondas representa uma consideravel vantagem sobe uma piscina convencional. O ponto 10 é um ponto forte interno e uma oportunidade externa.
Post a Comment
Read More »

Four Banding Alternatives

Exercise - Four Banding Alternatives Banana Computers Banana Computers is a well-established personal computer (PC) manufacturer. Designers and computer enthusiasts alike prefer the brand and it has a cult following all over the World. Banana is innovative and creative. Your Task. Apply the Four Banding Alternatives to the scenario of Banana Computers. How should they progress with their branding strategy?
Post a Comment
Read More »

Public Relations(PR) - Page Three

Public Relations(PR) - Page Three. Public relations as part of the marketing communications mix. Product placement in media. This is an interesting and original use of PR. There are very many examples in movies and TV programmes that 'place' products. For example, a car manufacturer places a car in a movie and the hero drives it, or wears a watch that is looked at by the villain displaying the time, underscored by the manufacturer's logo. Today, computer games include banners and posters during game-play as the action unfolds. Examples of product placement in games would include field sports with adverts placed alongside a pitch, or car racing games where you pass billboards displayed in a city. Lobbying government bodies. Lobbying is named after the 'lobby' area of the British Houses of Parliament where traditionally 'lobbying' would have occurred. Lobby in the past would have meant catching the eye of a Member of Parliament, in order to persuade him or her...
Post a Comment
Read More »