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Brand Strategy and Brand Management

Brand Strategy and Brand Management
Offers members the opportunity to exchange ideas and knowledge within the community of those interested in branding.
Internet Marketing/eCommerce
Serves members who have an interest in the issues and concerns impacting online marketing and e-commerce.
Higher Education
Represents members interested in the marketing of today’s universities and colleges.
Marketing Research
Represents members who have an interest in the practice and study of Marketing Research.
Healthcare Marketing
Offers members an opportunity to exchange ideas and knowledge within the community of those interested in Healthcare Marketing.
Business-to-Business
Targeted to members who have an interest in the practice, study and teaching of business-to-business marketing.
Marketing Strategy and Planning
Supports members interested in exchanging, discussing and sharing ideas and practices of marketing strategy and planning.
Services Marketing
The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management.
Nonprofit Marketing
Offers members an opportunity to exchange ideas and knowledge within the community of those interested in NonProfit Marketing.
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The Philosophy and Theory of Marketing

The Philosophy and Theory of Marketing The History of Marketing Marketing has many definitions, too many to considered here. Gibson et al (1993) found over 100 definitions and argued that no single definition of marketing should be aimed for since it might limit the future development of marketing as an academic discipline. The academic discipline of marketing has core schools of thought, where marketing is seen as either a philosophy or as a function. Where marketing is considered a philosophy, the marketing concept is embedded in management thought. With the alternative view, where marketing is a function within a business, marketing is seen as a department, in the same way as accounting or personnel. The History of Marketing The history of marketing can be divided into three stages when considering the development of the marketing concept namely the emergence of the mass market ca 1850, the articulation of the modern marketing concept ca 1960, and the transition from the emphas...
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Targeting.

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Promotion.

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