Strategic Condition Matrix A-This SBU is one of the biggest and oldest brands of lens photographical lenses in the World. It used to be the biggest supplier of lenses to both professional and amateur photographers, before the growth and current dominance of digital cameras. It needs to invest in a change programme that will downsize its business and give it a new and rejuvenated strategic direction. Ans: Weak/Aging - Manage for change if the brand can be rejuvenated, or with draw. B - This SBU manufactures high technology lasers that are used in the manufacture of specialist components for the production of aircraft. It has a number of unique patents as well as a 10 year contract with the World's largest aircraft manufacturer. Ans: Dominant/Growth - Act offensively and grow business. Be prepared to defend your position from competitors with rival solutions. C - This SBU is photocopier manufacturer that is currently under increasing attack from budget priced competitors that offer a...
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